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10 Qualities For Social Media Success

I must say even if you have these traits you have to use them like a bodybuilder works on his body. It is a competitive, crazy cutthroat world out there. A Place where friends are made as well as lost. Relationships grow while other die. In some cases many would go back in time and never would have even taken the path s the sacrifice is FOREVER.


1. Drive

Determination to work harder than most and make sure things get done. Pride yourself on seeing things getting completed and you take charge when necessary. You drive yourself with purpose and align yourself with winners.

2. Self-reliance

You can handle responsibilities and be accountable.
You will have to make the hard decisions and stand by them.
To think for yourself is to know yourself.

3. Willpower

You have the strength to see things through–once you commit you are ALL IN. When you want it, you make it happen.

The world’s greatest achievers are those who have stayed focused on their goals andbeen consistent in their efforts. You could literally be most talented sales closer in the world but the guy with 10% of natural talent you had makes 20 times the amount of calls….He wins.

When I first passed my series 7 to sell stock I was the youngest guy in the office and one guy was truly just a dick day in day out Mr. PATRENZIO….So I made a silent pact with myself. To pass him in total gross revenue in 3 months. Ended up doing 10 times that he quit shortly later. My point use it as fuel!

4. Patience

Now this is a tough one for me. I hardly have a lick of patience and find myself getting angry at a woman getting 9 bucks an hour because she forgot my milkshake.

Or co workers things that come naturally to me makes it
my problem as I should take my time explain every detail and follow up.

If you are willing to be patient and once you grasp there will be achievements and failures in everything the key is to not  take them personally would be a detriment. Sometimes I do and it sets me back weeks as I feel a client should never leave. Luckily it is rare.

5. Integrity

This for me is right up there with #1 I spent 7 years building my reputation online and sure not every client can be perfect but when something goes wrong don’t blow up the bridge instead do the least thing the clients expects offer a full refund and ask them for a month to earn the business back

Honesty is the best answer for everything you do; integrity creates character and defines who you are.

Once it is known ya that Justin or Paul he is a bit of a free spirit BUT WOW he kills my ROI and social accounts. Also he apologizes when he is wrong instead of hiding.

It is a win win situation as number 1 the client is getting his funds back for the prior month and getting the next month free. It all comes down to time management the only time I lost clients is simply if I did not spend enough time on them.

6. Passion

One again a HUGE part of my success if you want to succeed, if you want to live, it’s not politeness but rather passion that will get you there.

Life is 20 percent what you experience and 80 percent how you respond to it.

Imagine a guy like Tony Robbins he probably does 100 of those seminars a year heck say 50.

I saw him not long ago and let me tell you the man inspired me and it seemed as i it his 1st time on stage he was so energetic , that energy carries over to others.

7. Self-confidence

You trust yourself. It’s as simple as that.
I truly believe based on the research I have done, the accolades received dealing with some of the best minds in the industry and beings successful in every venture I try is just my mind set
You can’t let personal life stress invade your work. Use it as a release instead.

8. Optimism

There is much to achieve and much good in this world, and you know what’s worth fighting for. Optimism is the strength for making a better future–unless you believe that the future can be better, you’re unlikely to step up and take responsibility for making it so.

9. Connection

You can relate to others, which in turns makes everything reach further and deepen in importance.

This is also a great one for me to a fault almost make myself to available so you need to find a happy medium.

Be Sure To Check Out This Record Breaking Podcast With Crowdfire Where I Unload All My Best Insights!


10. Communication

Pay attention to the communicators around you.
Most important, you hear what isn’t being said.
You will start to see the real reality of certain situations which may give you huge headaches later.
If you want trust and respect then work on communication

No one plans on being mediocre; mediocrity happens when you don’t plan.

If you want to succeed, work on these traits that will make you successful.

Another one I struggle with is being humble I don’t even know I am not being humble at certain times.

I do believe it comes from being in the stockbroker environment at 19 years old so we were taught to talk BIG.
Luckily that is the opposite of my heart.

Courageous and determined. Faithful and fearless.
That is who you are, and who you have always been.
When you are having lunch with a client that happens to be worth 100 million dollars and you are just starting out in life and you Think he will look down on you if you pull up in a 2008 Honda?
You might have it backwards he may think you are  genius and someone that saves and invests their money.

Do those 10 things and I guarantee your life will improve and your income might double, triple or even more.

For those of You interested in gaining new business from instagram read on.

In order to gain new followers in Instagram, you need to engage with someone then hopefully get their attention to check you out, and at the end follow you back. With IBOOM START you are only engaging with the cream of the crop the people that Like, comment and make purchases all the time! We will feature you on our many viral accounts to gain HUGE recognition.

Prior to IBOOM START  I was using a service called Instagress and ya sure it was fine no complaints but I simply did not know what I was missing or my clients for that matter. The skills of Justin Matthew CROWDFIRE PODCAST INTERVIEW and Jeff alone beats out instagress 3 times over. Put it this way it is like the difference between an NFL team to a high school football team.

What I like about IBOOM START   is you don’t need to rent a VPS or have your home computer on for 24 hours a day, you can call us anytime or anywhere  via desktop browser or even mobile browser. Simply go to IBOOM START   and set up a phone call! You don’t need to worry about rate limits or getting your account suspended or banned because we are using social media networks that we have built up over years!

IBOOM START  makes it easy to  grow and measure your influence, understand and improve your presence on Instagram.

So all you have to do is focus on what really matters: creating awesome content.


You Do Your Part, We’ll Do Ours!

You continue to post good content, and we will build real, targeted, and active users for your Instagram account.

We’re so confident with the results we’ll help you achieve that:
100% real followers (Minimum 2000) Per Month
Average is 3500 Followers Per Month
In depth reporting
Cancel at any time
Exclusive Pricing (Only $299.00 A Month!) (2 Accts $199 Each)

How Does It Work?

There are 350 million Instagram accounts. How do people even know your account exists? iBoom makes people aware of your account by engaging with active, targeted people. You help us decide who to engage with and where to get followers from, iBoom does the rest for you.

You get access to easy and detailed reports about your new followers, on a daily, weekly or monthly basis. Finding out which followers arrived through IBOOM START is a feature I find useful.

On our phone call as we dissect your account and your goals IBOOM START will monitor, analyze using the best tools available in the market place. (last month alone I think we spent 9k on these tools! That is because they work!

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How To Use A Facebook Value Based Lookalike Audience To Increase ROI

It has been over 5 years since making my 1st facebook ad. It was a catastrophe thinking back on it now. I didn’t have a tracking pixel so no way to gauge ROI, no custom audiences and had no idea at the time that worldwide targeting was useless. Luckily I have come a long way since then and so has facebook.

The cornerstone for many facebook advertisers is the Lookalike audience. This is when you upload a customer file and then Facebook’s algorithms will try to find the people who are most similar to the people in your Custom Audience.

It is more effective then interest only targeting and a great way to increase ROI.
Facebook has been on fire recently with new ad features and they just took steps to make lookalike audiences even more powerful.

Facebook Value-based Lookalike Audiences

With the addition of the “customer lifetime value” feature, lookalike audiences can now target only those users who have attributes like of the people who will deliver the most value to your business over time or the most profitable.

Think of it like this. Someone who purchases from your store a single time during a Huge sale or contest pales in comparison in value to someone that buys products on a monthly basis.

So given a choice between the two who would you want to target? Many people make the mistake of just thinking creating a general lookalike audience will solve all their problems. Maybe one or two users might buy in but it will most likely fail to create long term profits and a lot of repeat business.

Facebook’s new value-added lookalike audiences reduce this wasted spend and increase the efficacy of your ads overall.

Determining Lifetime Value

Before you can create this audience you need to figure out who your valuable customers are.
value may mean different things to different people so that will be on a case by case basis.

For example for some businesses the most valuable customers are the ones who make repeat purchases or subscription products.

Or is it those who spend $1,000 on a single purchase or people who spend $100 every two month?

Once your most valuable customers are isolated take the list and add a value column. Put a value of 1-infinity on the value of that customer.

The higher the number, the more important Facebook considers that customer.
It will then target users with similar characteristics in your ads.

Set Up A Value Based Lookalike Audience.

Create a Custom Audience with a customer value data column

No one said this would only take 5 minutes. I just went through a list of over 300k buyers for a customer and it took me 6 days to isolate and assign value to each.

Once you’ve assigned values to each of your customers, you can start setting up your value-added lookalike audiences.

Go to your Facebook Audiences page

Click the “Create Audience” dropdown and select “Custom Audience

Select “Add customers with current and predictive value attached

Accept Facebook’s Value-based Lookalikes Terms

Upload your customer file

Choose to upload your customer file as a file (.txt or .csv) or copy and paste it

If you choose to upload, click on “Upload File” and select your customer file.

If you choose to copy and paste, do so in the “Paste your content here” field

Name the audience.

Click on the “Select value” column dropdown.

Select the column in your uploaded list that you want Facebook to use for customer value

Choose the geographic location of your lookalike audiences, as well as the size you want to target.

You want to be sure Facebook understands the data in your uploaded customer file so it will create the most effective lookalike audience possible.

Here are a few tips that will help.

Don’t just create a list of your highest value customers, be sure to include a full range of customers, from low to high value.

The reason being is Facebook’s algorithms will get more data to differentiate good customers from bad ones

Use dollar values only and avoid using other numeric values such as rankings or ratings

Don’t use negative values to signify undesirable customers as Facebook won’t count those

Use a single currency throughout your columns to avoid any confusion about your data

Maximize Return Using Value-based Lookalike Audiences

As seen in the image above if created properly you may enjoy MASSIVE returns on ad spend.
Just last month I was able to turn 28k spend into 112k return or 400% ROI.

It is a lot harder to see ROI that high as you spend more so that shows you the value of this new feature.

The whole key to success with facebook advertising is experimentation.
I am a huge fan of creating different audiences for different goals.

For example if you’re promoting a blender, create a file that assigns higher value to customers who previously bought similar products or even products that go hand-in-hand with your new one.

Facebook’s value-added lookalike audiences are highly advanced but still take the time to test, measure and analyze your lookalike campaigns.

This allows you to tweak your strategy and improve your ROI even more.

If you have questions feel free to email me at
Or Follow me on Twitter @jmhhacker

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Start Remarketing on Twitter

Sometimes I forget to tell people YOU CAN UPLOAD YOUR DATA LIST INTO TWITTER!

Someone who has already shown interest in your brand or previously purchased is
obviously more likely to engage with your marketing messages.

Did you know how you can you find, and reach this audience on Twitter?

SIMPLE…Tailored Audiences are a great way to create relevant re-marketing campaigns.
With Tailored Audiences, a mobile app can re-market to users who have not engaged
with their app recently. Perhaps they simply forgot and this is a reminder.  A software
company can reach people that attended a recent webinar and get them to purchase the
product. And a fitness brand @escapefitness targets people that recently visited their website.

Three ways to use Tailored Audiences:


Use lists to target specific users, whether you want to reach your existing customers by
uploading a list of their email addresses or use Twitter usernames (@handles) to target
specific influencers in your space.


Not to give away all my secrets here but let’s just say it has been giving me and edge
over the competition.

Website Traffic

Target people that have visited your website. Just like with Facebook the same rule applies
here You can collect this data using Twitter’s website tag (available through Twitter Ads),
or you can use Twitter’s Official Partner Program.

Similar to the Facebook tracking pixel.

Mobile apps

Reach groups of people who have installed or signed up for your app.
Collect data on who uses your mobile app with conversion tracking.

How do Tailored Audiences work?

Log into Twitter Ads, click on the Tools drop down in the top navigation,
select Audience manager and then click on Create new list audience.

Be sure to give it a descriptive name and select the type of data file you are uploading
(such as email addresses, Twitter usernames or mobile advertising IDs).

When you have uploaded your list of contacts, you can choose to either include or
exclude them from your campaign targeting, depending on your strategy.

Connect with A Relevant Audience

Advertising on twitter enables you to get your business in front of the right audience.

Whether you want to reach a niche group or connect with people around the world,
you will have plenty of targeting options to help you hit your business goals.

Targeting best practices

Cover the basics. Start with location language and optional device targeting options before
selecting additional targeting criteria.

Select one audience targeting type for each campaign. Choose from follower, keyword,
behavior, interest or Tailored Audiences targeting to get great data for your campaign.

My favorite..experiment over and over.  Test different targeting approaches to understand
which audience is the best fit and which messages get results with different groups.
You may be surprised by what’s most effective for you.


An audience is a personalized group of users that you want to analyse and/or target
in a Twitter Ads or DM campaign.

All of your audiences are visible on the homepage in the Twitter audiences section.

Click the default [+] panel to open the Audience Manager to create a new audience.
Alternatively, access the Audience Manager from the target drop-down menu
on the top menu bar.

Create a new audience, or add users to an existing audience, using the add to audience
tool on drop-up menus of the community bottom bar.

If you are viewing those users who belong to an audience you have added as a source on the community wall then you have the option to remove users from that specific audience.

Each existing audience is represented by a panel on the homepage. Audience panels
function just like other account and source panels. Click the top half to go to the
dashboard or click the bottom half to go to the community wall and browse the users.

Audience panels have a connect with Twitter Ads button. If the audience has less than
1000 users the button is disabled, but if the audience is large enough to connect
click the button and, once synchronized with Twitter Ads, you’ll see the available

in Twitter Ads message.

Audience panels also have more options. Click on the three vertical dots to open the menu.

The three options are:

Audience modifications –

Create a new audience using the original data – Click the copy button to open the
Audience Manager where you can modify the original criteria to create a new audience.

Download – Click this to prepare and then download a Twitter Ads friendly file which
you can then upload to Twitter Ads. See connect an audience with Twitter Ads for details.

Connect an audience with Twitter Ads. Many ways to do this.

You can connect an audience with Twitter Ads directly from the Audience Manager
during the creation of the audience. Select the account using the drop-down menu.
Be sure the account you select is active and has valid funds available.

You can connect an audience with Twitter Ads directly from the add to audience
tool available on the all criteria and selected drop-up menus on the community bottom bar.
Select the account using the drop-down menu. Ensure the account you select is active
and has valid funds available.

If you don’t connect as above, once the audience has been created, you have two
options to connect the audience with Twitter Ads from the homepage:

1.  Connect directly with Twitter Ads

Click the connect with Twitter Ads button on the audience panel and select an active
Twitter Ads account with sufficient funds to use in the campaign.

2. Download a file and then send to Twitter Ads

Click the three dot menu button in the top left of the panel and then the download
button to prepare a Twitter Ads friendly file.

You will see the panel below. Click the download file button to download the .CSV file to your computer.

You can then upload your data file to your Twitter Ads account to create a Tailored Audience.
Select the data file, check the box that the file is already normalized and hashed,
agree to the terms of use and then click the create list audience button.

You can limit your campaign to those audiences you have selected and also target
additional users. If you want to expand reach by targeting similar users check that box.
You can exclude any audiences and only target similar users in the limit targeting
by excluding audiences section in Twitter Ads.

Or expand or reach as seen below.

The process of connecting to Twitter Ads may take some time depending on the size
of your file.

New users you add to an existing audience, which is already synced with
Twitter Ads, are also automatically synced with Twitter Ads.

Tailored Audiences File Data

TON Upload
Web Audiences
Tailored Audiences File Data
This document outlines the file format for Tailored Audience files.

File format
Each file may only contain a single data type, such as device ids, emails, etc.
More on file format includes:

1 hashed value per line
line separated, terminated with either LF (\n) or CRLF (\r\n)
txt or csv file extension
Data normalization
Device IDs:

IDFA – lower-cased with dashes; ex: 4b61639e-47cc-4056-a16a-c8217e029462
AdID – original format on device is required, not capitalized with dashes;
ex: 2f5f5391-3e45-4d02-b645-4575a08f86e

Android id – original format on device is required, not capitalized without dashes or spaces; ex: af3802a465767e36
Email Addresses:

lowercase, remove leading and trailing spaces; ex:
Phone Numbers:

Include country (no preceding zeroes e.g. for US use 1 instead of 001) and area code
No characters like +, – ( or )
Examples: 14083008000, 454083008000
Twitter Usernames:

no @, lowercased and leading and trailing spaces trimmed; ex: jack
Twitter User IDs:

Standard integer; ex: 143567
Data hashing
The data for each line must be hashed using SHA256, without a salt.

Code samples for hashing can be found at

#SimplyPerfect: how Patrón Tequila drove interest in its Bot-Tender chatbot
Key results 2.6% clickthrough rate using the Direct Message Card
2X more recipes served compared to brand’s goal
39% clickthrough to website for full recipe details

The opportunity

Need a mixologist? Say no more.

Patrón Tequila (‎@Patron), a leading spirits brand, was looking for new ways to reach
the elusive legal drinking age (LDA) millennial audience and showcase its versatility
in cocktail trends and recipes around the world. People on Twitter in particular have a
discovery mindset and are accustomed to engaging with brands. With this in mind,
Patrón created the “Bot-Tender” — a chatbot spin-off of the “bartender” that exists
in Patrón’s Direct Messages with all of the cocktail prowess of a real mixologist.

Based on the occasion (pool party or cookout), flavors, or ingredients selected, the
chatbot served up summer cocktail recommendations tailored to the consumer’s preferences.
By providing consumers with opportunities for personalized, one-on-one conversations
with the brand, the Bot-Tender offered deeper engagement than traditional tactics.
From there, Patrón wanted to bring awareness of its chatbot to a wider audience.

The strategy
Patrón used the Direct Message Card to drive awareness of its chatbot among its
hard-to-reach LDA millennial audience. The Direct Message Card is an ad format
with customizable calls to action that can lead consumers into a personalized,
one-on-one brand experience with chatbots. Using inviting and visually
eye-catching creatives, Patrón grabbed people’s attention and made it easy
for consumers to curate the perfect summer cocktail. With instant access to
new and existing recipes directly on Twitter, Patrón differentiated its brand
through its fun and novel Bot-Tender.

Patrón Tequila Twitter verified user @Patron

Small-batch tequila, #SimplyPerfect tweets. Imported from Mexico by
The Patrón Spirits Company. Las Vegas, NV. Must be legal drinking age to follow.

Alcohol  Case Study  Creative Canvas  Expanding Reach United States

The success

Your preferences, coming right up: Promoting the Bot-Tender chatbot using the
Direct Message Card was a resounding success that drove awareness and deepened
engagement with consumers. Out of everyone who interacted with the Bot-Tender
across several different chatbot platforms, 67% of total conversations happened on Twitter.
The best-performing Direct Message Card ad garnered an impressive 2.6% clickthrough rate.
The number of recipes served by the chatbot exceeded Patrón’s goal by over 2X.

In addition, Patrón saw that 39% of recipes served in Direct Messages led to website
views where consumers could go even deeper into Patrón’s content, showing that the
chatbot served up increased interest in the brand’s content overall. The launch of the
Bot-Tender chatbot and Direct Message Card led to an 11,000% increase in
Direct Messages on Twitter since summer 2016.

We launched the Bot-Tender to provide fans with a unique way to have more one-on-one conversations with our brand. The Direct Message Card successfully drove awareness
of the Bot-Tender. We exceeded our goal for the number of recipes served by more than 2x and increased Direct Messages by 40X per week, on average.

Take a look below for exactly how this unfolded for this client.

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Infographic On How To use LinkedIn For Marketing.

Check out this infographic on LinkedIn on how to use LinkedIn for marketing.

Here is an update with fantastic new tips and ideas that highlight how the marketers at LinkedIn use their own platform for marketing their company. I have had great success with this and wanted to share.

You will learn how to use marketing features like Sponsored Content, Sponsored InMail, and Dynamic Ads.

They also supply many answers people ask me all the time.

Which types of InMails drive more opens and responses?
What makes an attention-grabbing headline for my Sponsored Content posts?
How can I make my Dynamic Ads stand out?
How long is too long for caption copy accompanying my LinkedIn ad?
What is the impact of including statistics in my posts?

Justin Matthew Is Owner at Checkmate Social Media and has been mentioned in Forbes, Huff post,, multiple podcasts and is a pioneer in the social media industry.

Contact Justin if you have a social media monthly budget of $3,000 &  Up Per Month

If you want to be LinkedIn Elite then check out the the infographic below & be sure to Pin, Tweet, Post Or Reblog it!

Posted on

Instagram Hashtag Guide For 2018

It is real simple an Instagram post with just a single hashtag averages 12.6% more engagement than a post without one.

The real purpose of a hashtag is that they can help your post reach a target audience
in your niche which then increases engagement which leads to more relevant followers

The problem is if used too frequently or without a strategy they become inefficient.
For example #goodday #sohappy #funny #tree #instalove #foodie etc

You want your business’s Instagram posts to receive optimal engagement, so here is a small guide for 2018 that will attract the right followers.

Why Are Hashtags So Important For My Business?

More or less with around 95 million photos posted
on Instagram every day, hashtags have become a way to sort through them all.
If you want the right people to find your posts then hashtags are essential.

Hashtags are like a funnel. If you just use the hashtag #advertising that is much to broad
& attracts all types of posts. I have found #digitalmarketing or #socialmediamarketing
gives a more specific, targeted reach.

The audience searching for these hashtags are actually looking for those posts so
you will reach more of the right people.

Hashtags are virtually the only way to categorize your posts. They help you reach a target
audience equally important they help your target audience find you.

These are the people that engage with your post because it is what they were looking for.

Top Instagram Hashtags


If you add the most popular Instagram hashtags to your post it doesn’t mean you’ll see more
interaction. You need to remember they are being used by millions of people so there will be
WAY to many for the yours to be found. This is where you will want to narrow your hashtag topic.

How to Use Hashtags for Your Business

1. Keep Your Hashtags Organized

Use an Instagram analytics tool.

A tool like Keyhole, AgoraPulse, Brandwatch, Collecto, Hootsuite , Iconosquare, Instagram Insights,, Rival IQ, Socialbakers, Sprout Social or Unmetric.

2. How Many Hashtags Should I Post?

91% of brands — use seven or fewer hashtags per post, so it seems reasonable to think that
maybe the right number to use on your posts.

No one really knows how many hashtags work best for you until you test it.
Do a little trial and error until you see which work best through the analytics tool you use.

3. Narrow Your Hashtags

More specific, smaller-volume hashtags are better for your brand:
first, you can compete in a smaller pool. Checkmate Social Media usually does not use
the #advertising hashtag because if you search #marketing, you’ll find pictures
of virtually everything from animals to restaurants or even inspirational quotes.

The randomness of #advertising hashtag means it is pretty much useless and as a
user, I’m more likely to find what I need if I search for something specific, perhaps #facebookadvertising
would bring in a much better result and the user will likely be happy with what they found.

A good way to think of this is with the hashtag #casino but it has a wide demographic. What if
you searched for #roulette instead. That way the user finds a post more likley to engage with
because it’s exactly what they wanted.

4. Research What Your Competitors Are Using

Make a list of your competitors and research what they’re hashtagging on their posts.
Or influencers in your industry are hashtagging as typically they have a large following
and know what they are doing.

5. Test Out Related Hashtags

When you type a hashtag into Instagram’s search bar,
Instagram shows you related hashtags in the scroll-down menu.
Instagram also delivers related hashtags on the next page after you click on a hashtag.
This is a simple way to create a longer list of hashtags to try out.

6. Follow Your Own Hashtag

Another way to use Instagram hashtags for your marketing purposes is to follow your
own hashtag.

I  follow the hashtag #jmhhacker & #checkmatesocialmedia so I can find anyone who talks
about me or my brand and connect with them.

Following your own hashtag is an effective way to engage with other people
talking about your brand and develop better relationships with them.

How to Use Instagram Search Within the App

Also how to use the search function to find related ideas.

Simply follow the process below

Tap and enter a general search term
Scroll through related terms
Choose hashtag that has decent search size and relates to your post
Look at related hashtags that Instagram gives you on the hashtag’s page
Click on a top trending photo for that hashtag
Look at a related hashtag on that post for more ideas

For more info Check out Checkmate Social Media.